THE FIVE LAWS OF IMPAC
LAW OF
INSPIRATION
An audience is impacted when a communicator can Build Content most relevant to them.
"What do you want your audience to know?"
LAW OF
MOTIVATION
An audience is impacted when a communicator can Articulate the Value of a presentation to them.
“Why do you want your audience to know?”
LAW OF
PERSONALIZATION
An audience is impacted when a communicator can Demonstrate Experience with the message.
“How does your message impact your life?”
LAW OF
APPLICATION
An audience is impacted when a communicator can Identify Change to put into practice.
“What do you want your audience to do?”
LAW OF
CLARIFICATION
An audience is impacted when a communicator can Package the Delivery in a memorable way.
“How will you help your audience remember?”
What is IMPAC COMMUNICATION CONFERENCE?